Companies across all sectors—from retail and hospitality to finance and healthcare—are deploying Facial recognition technology (FRT) and other biometric identification systems to enhance security, personalize customer experiences, and streamline business interactions.

Whether it’s a fingerprint scan to clock in for a shift, a retinal scan to confirm access to secure areas, a “virtual try-on” tool for cosmetics, or a cashier-less checkout system that identifies customers as they shop, the applications are growing.

These technological leaps come with significant legal and financial risks. A patchwork of aggressive state and local laws has created a minefield of liability for businesses that collect, use, or store biometric data.

...

To read this full article, download PDF.