PUBLISHED ON: August 5, 2009
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Trademark counterfeiting has assumed staggering proportions and is the cause of monumental loss to owners of trademarks. Retailers and other companies selling goods today typically devote substantial resources to ensuring that counterfeit goods do not creep into their supply chain. Counterfeiters quickly adapt, like bacteria to antibiotics, to anticounterfeiting measures, however, and counterfeit goods do land on store shelves and delivery trucks with disturbing frequency — often without the knowledge of the companies subsequently offering them for sale.