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Social Media and Influencer Marketing Liability

Overview

Companies increasingly rely on social media platforms, such as Twitter, Instagram, and Facebook, for public relations and information dissemination.

In addition, corporate marketing campaigns now commonly include collaborations with social media “influencers,” individuals with large social media followings, who create and publish posts promoting or advertising a company’s products or services.  The use of social media and influencer marketing by corporations exposes companies to a new set of risks, including liability for copyright infringement, securities laws violations, and the rules of disclosure promulgated by the Federal Trade Commission.

Corporations facing liability as a result of social media posts, including those published by collaborating influencers, may reduce their exposure for such risks through their various corporate insurance policies, including CGL, D&O, and other professional liability policies, and claims alleging liability based on social media or influencer marketing may be covered under a company’s existing corporate policies.

Publications

INSURANCE COVERAGE FOR SOCIAL MEDIA AND “INFLUENCER MARKETING” LIABILITY
  • CCBJ
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SWIPE RIGHT ON INSURANCE: RISKS AND COVERAGE IMPLICATIONS FOR MOBILE APPS AND SOCIAL MEDIA PLATFORMS
  • Policyholder Advisor & Alert
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EFFECTIVELY MANAGING SOCIAL MEDIA RISKS
  • Risk Management
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WHAT TO DO ABOUT SOCIAL MEDIA RISKS
  • Focus (Industry News)
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RISK MANAGEMENT FOR SOCIAL MEDIA
  • Corporate Counsel
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Events

Swipe Right on Insurance: Risk and Coverage Implications or Mobile Apps and Social Media Platforms – RIMS Upstate New York (2019)
  • Dennis J. Nolan
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  • September 24, 2019
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Swipe Right on Insurance: Risk and Coverage Implications for Mobile Apps and Social Media Platforms – RIMS Washington State (2019)
  • Dennis J. Nolan
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  • February 15, 2018
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  • Plaza Club, 20th Floor, 900 Fort St. Mall, Honolulu, HI
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Swipe Right on Insurance: Risk and Coverage Implications for Mobile Apps and Social Media Platforms – RIMS Toledo (2019)
  • Raymond A. Mascia Jr.
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  • March 7, 2019
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Swipe Right on Insurance: Risk and Coverage Implications or Mobile Apps and Social Media Platforms – RIMS Northeast Ohio (2019)
  • Raymond A. Mascia Jr.
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  • February 12, 2019
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Swipe Right on Insurance: Risk and Coverage Implications or Mobile Apps and Social Media Platforms – RIMS Southern Alberta (2018)
  • Raymond A. Mascia Jr.
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  • November 1, 2018
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  • The Calgary Petroleum Club, 319 Fifth Avenue SW, Calgary AB T2P 0L5, Canada
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Swipe Right on Insurance: Risk and Coverage Implications for Mobile Apps and Social Media Platforms – RIMS Oregon (2018)
  • Raymond A. Mascia Jr.
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  • October 18, 2018
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  • Multnomah Athletic Club, 1849 SW Salmon St., Portland, OR 97205
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Swipe Right on Insurance: Risk and Coverage Implications for Mobile Apps and Social Media Platforms – RIMS Chesapeake (2018)
  • Rhonda D. Orin
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  • October 18, 2018
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  • Maritime Institute of Technology and Graduate Studies, 692 Maritime Blvd, Linthicum Heights, MD
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Swipe Right on Insurance: Risk and Coverage Implications for Mobile Apps and Social Media Platforms – RIMS Southeastern (2018)
  • John M. Leonard
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  • September 27, 2018
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  • Myrtle Beach Marriott Resort & Spa at Grand Dunes, 8400 Costa Verda Drive, Myrtle Beach, SC 29572
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Swipe Right on Insurance: Risks and Coverage Implications for Mobile Apps and Social Media Platforms – RIMS Florida (2018)
  • Dennis J. Artese Cort T. Malone
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  • June 22, 2018
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  • Henry B. Gonzales Convention Center, 900 E. Market Street, San Antonio, TX
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Strategies for Mitigating Risk Management and Data Breach Losses Arising Out of Social Media Activity (2016)
  • Joshua Gold
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  • March 8, 2016
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  • Rochester, NY
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Strategies for Mitigating Risk Management and Data Breach Losses Arising out of Social Media Activity – RIMS Tampa Bay (2016)
  • June 15, 2016
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  • Tampa Bay, FL
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Risk Management Disasters Arising Out of the Use of Twitter and Other Social Media (2012)
  • December 4, 2012
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Risk Management Disasters Arising Out of the Use of Twitter and Other Social Media – RIMS Tampa Bay (2012)
  • October 17, 2012
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  • Tampa Bay, FL
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Risk Management Disasters Arising Out of the Use of Twitter and Other Social Media – RIMS Hawaii (2012)
  • September 20, 2012
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  • Honolulu, HI
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Risk Management Disasters Arising Out of the Use of Twitter and Other Social Media – RIMS Orange County (2012)
  • July 10, 2012
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People

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Luma S. Al-Shibib

Shareholder , New York

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Joshua Gold

Shareholder , New York

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Key Contact(s)
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Luma S. Al-Shibib
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